An adaptive creative agency model for ambitious brands who want to do more

Built for modern marketing teams

Benefit from senior-led clarity and a flexible bench of multi-disciplinary freelance specialists seamlessly integrated into your team.

  • Capacity that scales up and down with your business

  • Seamless, impact-focused creative execution

  • Operational systems that reduce churn

A graphic with four quadrants surrounding a large number 5 in a yellow circle. The top-left has a brain icon and the text "The thinking of a big agency." The top-right has a lightbulb icon and the text "The creativity of a boutique." The bottom-left has a rocket icon and the text "The speed of a CaaS offering." The bottom-right has puzzle pieces and the text "The integration of in-house."

What you need, when you need it

We have designed a flexible service offering to address the needs of organizations from new ventures through to growing enterprises.

    • Brand Strategy

    • Positioning

    • Go-to-Market Playbooks

    • LaunchPoint by 5ve

    • Marketing Campaigns & Programs

    • Digital Product Design

    • Experience Innovation

    • Brand Resilience Audit

    • Rapid Design Services

    • Social Content Production

    • Presentation & Proposal Design

    • Marketing Ops Modernization

    • AI-powered Workflows

    • Capabilities & Specializations

    • Change Management Consulting

    • Access to part-time leadership in business, marketing & technology

    • Team alignment & ideation

    • Mentorship

    • Up-skilling

Your marketing team, expanded.

How we work

Resources are scaled at a micro-level

Expansion Pods are built based on the right size, right level, and right set of skills needed.

We plug into your workflow from day one

We work in your tools, collaborate with your teams, and openly share our own proprietary & best-in-class methods.

Pod Leads manage resources & workflows

Your Pod Lead will work from your office one day a week to ensure work is delivered on-time, on-budget, and to the highest standards.

“Working with 5ve Collective on our branding and strategy has not only been both focusing and powerful - it’s the only branding exercise I’ve ever actually enjoyed doing.”

— Executive Partner, Ayra Network

Our Story

We created 5ve because we believed there was a better way to build great work that is grounded in senior thinking, flexible expertise, and support that scales around what matters most. 5ve exists to help ambitious brands move faster, make smarter decisions, and bring stronger work into the world.

Our Leadership Team

A smiling man with short brown hair wearing a light purple checkered button-down shirt stands indoors near a window with natural light.

Gary Kivenko

Gary brings a rare mix of strategic thinking, operational depth, and entrepreneurial instinct. With leadership experience across TELUS, Cyclica, InComm, and Plum Solutions Group, he has helped businesses grow, adapt, and find smart new paths forward.

CEO/Founder
A woman with long brown hair, glasses, and a black blazer smiling in front of a gray background.

Yvette Yanne

Yvette is a globally experienced agency leader who has guided digital and creative businesses across Hong Kong, London, and Toronto. With senior roles at Digitas, Nurun, and Havas Helia, she has partnered with some of the world’s most recognized brands, including Unilever, Nestlé, McDonald’s, HSBC, UBS, and Google.

Managing Director
A woman with long, wavy blonde hair, blue eyes, and a bright smile, wearing a light-colored blouse, against a plain gray background.

Allison Humphries

Allison is a brand, marketing, and experience strategist known for bringing clarity to complexity. With leadership roles at McCann, Publicis.Sapient, Critical Mass, and BBDO, she has helped brands including Mastercard, P&G, RBC, Disney, Citibank, Samsung, and Walmart define sharper stories and stronger customer experiences.

Vice President, Strategy

Let’s do amazing things together.

Please share your contact details and we’ll be in touch as soon as possible to schedule an introduction.